In January 2022, HBO’s Hungarian representative received a request that they would like to include NuHeadz content producers in their campaign related to the introduction of the new platform and brand name due in March, when their HBO Max service was also launched in Hungary. Among our content producers, Vivi Sápi, Bóna Bia and Csaba Kajdi participated in the collaboration lasting several months, within the framework of which TikTok videos and Instagram post and story content were created. HBO’s self-produced Hungarian series, Besúgó, played a major role in the introductory campaign, which is also reflected in the content. The total reach of the campaign exceeded 1 million and the content received more than 85,000 likes.

Partner:
HBO Max
Category: Mobile devices
Participating influencers:
Sápi Vivien, Bóna Bianka, Kajdi Csaba
Time period: 2022 Spring/Summer
Total reach: 1,2M impression